Walking on history – how Ucrete helped to change the world


Posted by Philip Ansell

Today is the day that we celebrate the 50th anniversary of Ucrete – and it’s fair to say that we’re bursting with pride to have reached our half-century.

In 1969, the world was a very different place: the Beatles played their last live performance, Neil Armstrong and Buzz Aldrin landed on the moon, and cutting-edge inventions included the world’s first quartz watch. While industrial flooring wasn’t front of mind for most of the human race, we were busy changing the world in our own way from Redditch, tucked away in the heart of the UK.

Never outdated, never superseded

Technology has moved on at a pace that no one could have predicted – but the flooring we patented in 1969 to stand the test of time continues to outlive many inventions that have been fast superseded. While many competing systems have fallen by the wayside as their performance became unacceptable, Ucrete has successfully met changing needs.

We created a product with inbuilt long life, and we’re incredibly proud of what we’ve achieved. Manufacturers and organizations across the globe trust us to provide them with a literal base for their success.

We’ve grown from humble beginning to global market leader. Ucrete is sold and supported in 93 countries, and 5 million square metres of our flooring were installed last year alone – that’s the equivalent of 700 football pitches! Our business is still growing year on year, which is undeniably a remarkable achievement for such a long-established product.

A system that endures

As I reflect on 30 years working with this incredible enduring flooring (which makes me relatively young in Ucrete terms), it’s both amazing and gratifying to think that more and more customers are finding it to be the right solution: sustainable and ecologically credible because it simply doesn’t fail. There are Ucrete floors still in service after 35 years of heavy use in manufacturing plants – which is astounding when you think of the amount of people, machinery and chemicals that they come into contact with every day.

Here today, and tomorrow

Ucrete’s relentless progress means we’re still here, and if there’s one thing you can be sure of in our fast-moving world, there will continue to be Ucrete floors in another 50 years’ time. Next time you stand on a Ucrete floor, we hope that you’ll look down and feel the same sense of proud history that we do.

Learn more about Ucrete

Subscribe to our newsletter to receive the latest industry news, product offers and much more.

What are the segments you are interested in

User agreements
Please don't forget to fill in your address if you wish to receive information via mail. BASF will only use your data to reply to your request. We will save your data only as long as necessary to answer your question. The data supplied voluntarily by you will be stored and processed by BASF using IT systems. Insofar as personal data are involved which we store in order to cultivate business relations, BASF assures you that all rules and regulations of the German Data Protection Law will be respected. Your personal data is not passed on by us or by our agents for use by third parties in any form whatsoever, unless we have obtained your consent or an official injunction to do so. You have the right to check all data relating to your person stored with us and inform us, if it is in your opinion out-of-date or incorrect or should be deleted. To inform us, just send an email to the email address indicated in the imprint or to our Data Protection Officer (see Data Protection).
* Please fill out these fields to help us to process your inquiry. All address-data submitted will only be used for this purpose.

Contact Us

Main Office
+966 13 8538600
Central Region
+966 11 2790971
Western Region
+966 12 6394799
+966 12 6395702
Eastern Region
+966 13 8084896
South Region
+966 17 2748255