The Big 5: BASF to showcase its solutions for the construction industry

  • BASF will be present at The Big 5 construction exhibition 2014, largest of its kind in the Middle East.
  • The booth will be located at the Sheik Zayed Hall 3, Dubai World Trade Centre – MEC C51
  • BASF will also participate in technical seminars and live demonstrations with Master Builders Solutions products.

Dubai-UAE: November 10, 2014 – From November 17 to 20, BASF Construction Chemicals will showcase its innovative materials for new construction, maintenance, repair and renovation of structures at the Middle East Concrete / PMV Live 2014 (at The Big 5),  Dubai World Trade Centre - booth MEC C51. Being the largest construction exhibition in the Middle East, The Big 5 gathers over 2,700 international and local construction product manufacturers and suppliers. With a large booth and with participation in seminars and live demonstrations, BASF will have a major presence in the trade show.

Sales and marketing experts will be taking part in technical seminars addressing some of the latest concepts and trends within the industry. BASF Technical Services Team will make live product application demonstrations to promote their unique and outstanding support as well as the performance and quality of Master Builders Solutions products –BASF's brand for the construction industry.

Although the booth will focus on certain business segments, BASF experts will be able to answer any question regarding the full portfolio. Admixture Systems, Tiling and Screeds, Concrete Repair solutions, Performance Flooring Systems, Waterproofing and Underground Construction solutions sections will be accompanied by a space for the Technical Services team, which will showcase live action including product testing, mixing and application.

Technical Seminar: Green Sense® Concrete Technology

David Bowerman, Tuesday 18th, 12.00, Dubai C (Show Floor)
BASF Admixtures expert will talk about Green Sense® Concrete Technology at the International Concrete Technical Forum. This service package from BASF helps manufacturers improve the performance characteristics of concrete such as resilience, workability, durability and its impact on the environment. It comprises three components: the optimization of the concrete mix design by BASF experts, the use of hyperplasticizers from BASF such as MasterGlenium®, and an eco-efficiency analysis of the concrete mix. The analysis serves to ascertain economic and ecological performance criteria of the concrete in comparison to traditional concrete mix designs.

Workshop: Innovative Floor Zone Advancements – cement based solutions for early return to service

S. Arbuckle, Tuesday 18th, 17.00-18.00, Sharjah D (Mezzanine Level)
BASF's 'Innovative Floor Zone Advancements - cement based solutions for early return to service' CPD, takes a closer look at origins of floor finish failures that emanate from well below the floor surface in the concrete base itself. After identifying and repairing the root cause of the failure, the priority moves on to selecting the most appropriate compatible system solution to get the condemned area back into service as quickly as possible, whilst reducing the risk of similar failures re-occurring. This system will be later demonstrated by the Technical Services team.

Live Demonstration: Technical Services Team

S. Arbuckle & D. Spindler, Thursday 20th, 12.00, Live Product Demonstrations Theatre
The Technical Services Team from BASF Construction Chemicals (the largest team of the kind in the region) will demonstrate a system build up including all stages from concrete repair to tile fixing. This dynamic activity will help the audience understand the valuable support from the Technical Services Department and the performance and quality of the products involved: MasterProtect® 8000CI (advanced organo functional silane based corrosion inhibitor); MasterEmaco® S 466 (shrinkage compensated free flowing concrete repair mortar); MasterTop® 548 (pre-batched, rapid setting floor screed); MasterTop 528 (highly flowable, self levelling screed); and MasterTile® FLX 24 (deformable, multi purpose tile adhesive).

Master Builders Solutions® from BASF

Under the Master Builders Solutions® brand, BASF bundles its advanced chemical solutions for new construction, maintenance, repair and renovation of structures. Master Builders Solutions is built on the experience gained from more than 100 years in the construction industry. The comprehensive portfolio under the brand encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing solutions, sealants, repair & protection solutions, performance grouts, and performance flooring solutions.

Master Builders Solutions® is backed by a global community of BASF construction experts. To solve our customers' specific construction challenges, we combine the suitable elements of our portfolio, our know-how across areas of expertise and regions, and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.

About the Construction Chemicals division

BASF's Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions.

The Construction Chemicals division's 5,700 employees form a global community of construction experts. To solve our customers' specific construction challenges from conception through to completion of a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.

The division operates production sites and sales centers in more than 50 countries and achieved sales of about €2.1 billion in 2013.

About BASF

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

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