​Master Builders Solutions systems on the road: celebrating our distribution success in Al Ain and Ras Al Khaimah

Major customer events showcasing BASF technologies to our customers' customers

BASF entered the distribution market in the Gulf countries in 2016 and since, thanks to the professional platform and efforts from our partners, have managed to successfully penetrate most GCC Markets.

Al Moazam Stores LLC Al Ain and IMBA Building Materials Trading LLC Ras Al Khaimah are very respected business partners whose commitment to local service and support has been rewarded by strong growth in recent months. So, last November, we decided to celebrate these success stories with two very well attended events, where we presented our company and our appreciation of our partners to the local construction professionals. Apart from the words of our management, our segment managers showcased different technologies and samples, followed by a splendid dinner and lunch (respectively) where the opportunity for networking and building relationships was enthusiastically taken by all!

Event along with Al Moazam for our customers in Al Ain

Event along with Imba for our customers in Ras Al Khaimah

The featured technologies in the exhibition-like area were waterproofing systems, flooring solutions, tiling solutions, solutions for repairing and protecting concrete, chemical anchoring and performance grouts, sealants, foams and adhesives, which are the main product segments now present in more than 40 professional distributor showrooms and outlets across the whole Middle East region.

Showcasing our technologies at out exhibition-like area

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