Dubai-UAE: 05 November, 2014 – BASF, the world's leading chemical company, is set to highlight its latest range of innovative products and solutions in human nutrition and performance flooring categories at the annual Gulfood Manufacturing Exhibition.

The three-day event will run at the Dubai World Trade Centre from 9-11 November, 2014. Products and solutions from two of BASF's flagship brands – Newtrition® and Master Builders Solutions – that are customized to meet regional requirements and sustainability standards will be on display at booth S3-E18.

The company shows how it combines its various strengths in order to find the best solutions for customers. The food, beverage and dietary supplement sector has several regulations outlining food safety and sanitation along multiple stages in the food chain. Flooring solutions play a vital role here in helping these industries meet and excel such standards.

BASF Human Nutrition provides a diverse product and service portfolio that caters to the evolving needs of end consumers worldwide. This includes health ingredients such as vitamins, omega-3 fatty acids and plant sterols, a range of products for bakeries such as whipping agents, aerating emulsifiers and enzymes for different applications such as bread and cakes. The BASF portfolio is also an excellent fit for food that is naturally-sourced, halal and vegan.

At the annual Gulfood Manufacturing Exhibition, BASF Human Nutrition will showcase innovative examples for end consumer products adapted to regional demands and nutrition requirements, e.g. BonBone Kids, a pocket-sized milk tablet with Vitamin D3, as well as a fruit smoothie with Vegapure® for a healthy heart, Laban with health ingredients such as Tonalin®, and dip sauces modified with vitamins and whipping agent Lamequick®.

From the Master Builders Solutions range, BASF will highlight popular flooring solutions that contribute to the safety and efficiency processes in the region's food and beverage industry. As hygiene is a key imperative for ensuring food quality, the company encourages the F&B industry to invest in smart flooring to maintain the sanitation of work areas and mitigate germ and bacteria breeding.

BASF's Master Builders Solutions include Ucrete® and MasterTop®. The former – a  heavyduty polyurethane resin floor that meets the strictest levels of hygiene regional food and plant requirements – is particularly suited for working areas in restaurants, meat processing factories, juice presses and washing areas. The Mastertop® product range also consists of epoxy and polyurethane-based flooring systems for decorative or industrial uses.

As the Middle East's largest-ever trade show, Gulfood Manufacturing will feature ingredients, processing, packaging and food logistics providers from the food and beverage production industries across the Middle East, Africa, Far East and Sub-Continent. The event is anticipated to host more 1,100 global food manufacturers, suppliers and service providers, including a world-class line-up of international brands.

About BASF

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at

Subscribe to our newsletter to receive the latest industry news, product offers and much more.

User agreements
Please don't forget to fill in your address if you wish to receive information via mail. BASF will only use your data to reply to your request. We will save your data only as long as necessary to answer your question. The data supplied voluntarily by you will be stored and processed by BASF using IT systems. Insofar as personal data are involved which we store in order to cultivate business relations, BASF assures you that all rules and regulations of the German Data Protection Law will be respected. Your personal data is not passed on by us or by our agents for use by third parties in any form whatsoever, unless we have obtained your consent or an official injunction to do so. You have the right to check all data relating to your person stored with us and inform us, if it is in your opinion out-of-date or incorrect or should be deleted. To inform us, just send an email to the email address indicated in the imprint or to our Data Protection Officer (see Data Protection).
* Please fill out these fields to help us to process your inquiry. All address-data submitted will only be used for this purpose.

Contact Us

Main Office
+966 13 8538600
Central Region
+966 11 2790971
Western Region
+966 12 6394799
+966 12 6395702
Eastern Region
+966 13 8084896
South Region
+966 17 2748255